The secret to successfully achieving highly improved business performance has actually been hiding in plain site for quite some time now. You see, Tom was once just like you. An out of work Wall Street executive who was dissatisfied with the lack of opportunities in his career path. As a result, he hunkered down and began learning everything he could about marketing and management. By combining his newfound knowledge with his ever-growing passion for social networking, Tom somehow came up with The CEO Formula.
Tom started his journey in business with The CEO Formula back in 2021. While the initial plan was to simply document his mission and vision for his future, Tom decided that it would be far more beneficial to turn The CEO Formula into a real online course. Tom took his new-found knowledge and applied it to his business. In doing so, Tom not only discovered The CEO Formula, but he also managed to put The CEO Formula within everyone’s reach.
The first course that Tom rolled out The CEO Formula was entitled Managing Polarities. It was a fictional character course, but the principles presented in the fictional character are very much connected to the principles that Tom truly understands and applies. The idea behind managing pluralistic polarized individuals is rather simple; however, to make it easy to apply Tom’s theories in real world
scenarios
, he decided to name the class Management Skills. Tom really liked this name, as it allowed him to refer to the book in a generic manner without sounding condescending.
The second course that Tom Rollins created was called The CEO Formula: Putting Practical Principles Into Action. The book describes how using The CEO Formula creates measurable results that help businesses succeed. It describes the four steps that create a winning formula, and then offers a number of strategies that can be utilized by managers when they want to apply the principles of the formula. The four steps of the formula are as follows: aligning vision and mission, developing a strategy, creating a culture, and implementing results.
The fourth step is perhaps the most powerful way to look at the value of the new formula, and it is how Tom Rollins applied the principles of The CEO Formula into the business setting. The CEO Formula helps managers to manage the mix of resources and skills needed to implement the vision and mission of the company. This is a particularly powerful way for businesses to
maximize
their profit margins, and it was for this reason that the author of The CEO Formula chose to call his book The CEO’s Survival Kit.
The fifth chapter of The CEO’s Survival Kit is entitled Strategies for Improving Business Performance. This section provides Tom Rollins with three secrets that he has applied to his own businesses. These secrets include the ability to use technology to help improve company efficiency, the importance of hiring the right people for the right job, and the power of networking to help achieve company goals.
The sixth and final chapter of The CEO’s Survival Kit offers tips for keeping employees motivated. This section also offers a description of the company and why it is different than the competition. The last few chapters of The CEO’s Survival Kit offer words of wisdom and a review of the book, as well as a synopsis of what is in the second edition. In a book written by a salesman for CFO services, these last few pages may provide an explanation why the salesman is not really selling the product. In this light, Tom Rollins offers a different way to look at the role of an entrepreneur or CFO. He has created an extremely simplified model of how the new formula should work, and this has helped him to realize the tremendous potential of being an entrepreneur.
The main purpose of The CEO’s Survival Kit is to offer simple yet a uniquely powerful way to restructure a company to create more company value. The book is simple and straight forward, and provides an excellent road map for CEO’s to overcome the obstacles they face in trying to implement their business plan. Many executives are under the impression that” CEOs just have to do the same thing everyone else does,” but The CEO’s Survival Kit offers unique insights into creating better corporate cultures, is motivating existing employees, and is providing an improved business performance review. Tom Rollins has written an excellent guide for CEO’s to read and learn from